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Our 24 years of history has  begun when Janita Januškauskaitė started grooming dogs to earn her first paycheck. Her love for animals, friendliness, quality services and sincerity allowed her to make loyal customers which are required to start a family business. KIKA GROUP became a growing company with more than 550 committed employees who all took personal responsibility in the quality and satisfaction of consumer needs. Their hard work have  resulted in group of 7 brands: Kika, Akvatera, Silver City, My Secret, Zoo Tera, Zoo Planet and Nature’s Protection. Started as a pet shop, the main focus of KIKA GROUP remains pet market, where we have 97% of market share in all Lithuania.


Our mission
Deliver superior consumer value and enhance the human-animal bond, by marketing food of undisputed quality, based on the true nutritional needs of dogs and cats.

Our vision
KIKA GROUP for retailers will be recognized as a desirable business partner that provides the highest quality products and services and helps its customers to serve and provide consumers with better products than competitors. Maintaining good relationships with our customers we will be rewarded by a steady sales growth and a reasonable profit.

Values
- QUALITY is the foundation of our business. This includes the ingredients we use and products  we supply. Everything we do reflects the quality of the product.
- We understand and respect the unique nutritional needs of DOGS AND CATS.
- In our daily work, we focus on  foreign market and adapt to the user. We are constantly striving to understand consumers  needs and get a straight feedback in order to fulfill our promises.
- We understand that our employees are the most important asset of the company. We believe that only happy employees can satisfy our consumers  needs.
- We are focused on results. We set targets, measurable goals and benchmarks within a clearly defined time interval while assessing performance and milestones. 
- We keep honest partnership with distributors and business partners. We establish reliable and constantly evolving working relationships and  treat each other with dignity and respect, based on real family values.
- We are socially responsible and environmentally friendly.